Desperately Seeking Better (NA) Beer

  I often wonder how to rate or judge non-alcoholic beers and then communicate in a way that people who are looking for NA options can understand.  Realistically, the depth of the field isn't the best and there is a wild chasm between great and good, even more so between mid and bad. I guess it's a young(ish) industry that will need some time to really find its legs, if it can be profitable enough to force quality to the forefront and not just an add on to entice the DD to stick around so everyone can have a few more Pints before heading home with a six pack or two. Even some of the breweries that are entirely focused on making NA beers can have terrible products side by side with some really fine offerings. The lack of quality control, coupled with an uneducated and/or desperate consumer base has made for a rush to market for a lot of things and an acceptance of that's just how things are...but I think there is a real opportunity as we move forward in the Sober and Sober adjacent community if we call out poorly conceived, off style and badly executed pints and raise awareness and help promote good, on point stuff.

  There has always been an element to talking about craft beer on social media that doesn't want to rock the boat. They don't want to criticize a bad beer, they don't want to be seen as not part of helping to grow the community and promote local businesses. While all taste is truly subjective, off flavours and just plain bad beer is pretty evident when you find it. I'm not talking about a style you don't personally like, I'm talking about things that don't come as advertised on the can or that are riddled with off flavours and imperfections. Brewing beer is art plus science and a dedication to consistency and a commitment to only releasing a quality product. Accepting any less is not helping to grow anything, it only allows bad actors and bad faith to become ingrained in the industry and makes anyone who's dipping their toe in the water to see what all the fuss has been about feel like it's not worth the time or money spent to switch over from macros. I've seen great and innovative breweries fall by the wayside and loose their mojo, all the while being praised for making beer that should never have left the bright tanks. It can be disheartening at the best of times, but at least there are so many options available that avoiding shitty beer can be done with a little research and wise spending.

  The problem that has arisen as I've now crossed over to the other side of the ABV is that the options are severely limited at a local level and a lot of folks are not going to order beer online for delivery without being able to be assured that what they're getting is good and well, drinkable. What we find in most stores and the local LCBO's is limited by a ridiculous amount of macro sameness. It seems to be similar no matter which part of our monopoly riddled, oligarch driven grocery sector you shop at, familiar, big brand names pop up again and again. There are some good ones to be found in the Non-alcoholic section of the drinks aisle, but the rotation and selection remains very static, without fail the same things and usually only in 4 or 6 packs, from place to place. 

  The largest deterrent to growth in this industry, however, remains the issue of taste, perhaps the biggest roadblock for so many people who may be open to jumping on the sober(ish) bandwagon as we find the years adding up and the beers piling on. There is little control or accountability for poor quality, bad tasting beers and for far too many brewers, the public's low expectations have allowed a lot of them to release sub par products because that is what they can get away with. As with everything I've encountered in my decade of talking about craft beer, education and worthy products are the key to growing any segment of the community. We've seen the rise of the Hazy IPA side by side with barrel focused, funk beers and Lager only breweries delivering amazing things. Despite some consternation, the truth is there has never been a better selection of styles in the LCBO and while the IPA tends to still be the focus of a lot of people, there truly is something for everyone if you look around. This is partially true for non-alcoholic brews as well, although on a far smaller and less available scale. Breweries like Harmon's, Perth, Bellwoods, Big Spruce, Nickel Brook, One for the Road and Left Field (just to name a few) have delivered some truly amazing things, lagers, sours and stouts to yes, even IPAs. They bring things that still taste and feel like real beer for those of us who have chosen or have had chosen for us a sober lifestyle (or a semi-sober one, who am I to judge). I know a lot of folks think that if you can't or won't drink beer then you should just drink something else, but when I find really well made NA offerings, it warms my (slightly broken but recovering) heart that I don't have to give up on the things I enjoy entirely. I know without the alcohol, many people wouldn't drink, but what I've found over the last 5 months and 120 plus non-alcoholic beers and ciders is that I don't need it as much as I thought I did and I've found some incredible, go-to pints that leave me feeling whole again. 

  But what we cannot and should not accept is less than good products. We need to be more vigilant and demanding when it comes to NA beers. Do not accept that they can't be as full and flavourful as their regular strength counterparts or that it is inherent that off or weird flavours are just acceptable. I've tasted so many good things, I know it is possible to do. But there is a huge gap in our knowledge, a chasm of culture that we are trying to bridge with experimentation and learning. The only way we can see the kind of growth necessary to sustain and inspire breweries to deliver quality non-alcoholic options is to reward the ones doing it and spread the word about inadequate or poor tasting releases that shouldn't see the light of day. Just because someone okayed a beer to be sent out does not mean we have to accept it. Your dollars speak volumes about what you are wiling to accept. At any time that is true, and even more so in the current economic and political climate.

  I'll continue my crusade and exploration. I'll continue to advocate for better options and better quality in non-alcoholic beers, spirits and mixed drinks. I'll promise to always be honest, as I have always been, about what's in my glass every day.  I'll seek out everything I can get my hands on and share it with you, the good, the bad and the ugly. I know for a lot of people, switching to NA products isn't always an easy choice, but we should hope that it can be made easier by showcasing and spreading the word about what to buy and what to avoid.  

  It's been a wild ride and it's just getting started.

  See y'all out there.

Sober (mostly),

Polk

April 7th, 2025

Looking for a Place to Happen - Seeking Sober Spaces

 

 I've been on a lot of beer runs in the last 35 years, maybe just to the Beer Store in the beginning, but after 2015 we stepped it up in a big way, culminating in cross province, week long jaunts that left my fridge bulging and my glass overflowing with the new and interesting things Ontario had to offer. We've done multi day road trips, driving hundreds of kilometers in search of pints to explore and met countless people like ourselves along the way. Sometimes it was just popping into one of the nearby breweries for a bite and a beer, the simple pleasure of belonging to a community that supports the hopes and dreams of local small businesses and hoping to do our small part to help spread the good word. I love a solid beer run and this last weekend was perhaps the worst, most depressing one I've ever taken and it illustrates a real problem the sober or non-alcoholic beer world has when it comes to helping folks crossover or drink a little less if that's what they're after.

  For the last couple of months, I've been getting deliveries of non-alcoholic beer from a fantastic service, Designated Drinks (Check them out here) has really shown the wide range of what's available across Canada when it comes to this category and they will continue to be my go to when it comes to seeking new and interesting things to talk about.

But...

  Getting a beer delivery does not replace a beer run, visiting a taproom or wandering the fridge at the local LCBO. It brings, with ease, many selections to your door and while this is a boon to all of us seeking sober pours, I must admit to longing for that jump in the car and head off down the road moment we used to have when it came to grabbing some new beers. There aren't many options for a sober third space and while some breweries have NA offerings, good ones that aren't more than a cheap knock-off of something they toss on the menu for the DD are not as easy to find. The culture of raising a glass with your friends is missing, the fluid conversation and excitement of new and returning beers, old favourites and solid stand-bys doesn't exist and this past Sunday illustrated that writ large for me as we travelled across town in search of something new.

  I had yet to put in my monthly order for Designated Drinks and by Sunday morning, I figured we could augment the beer fridge until it arrived with a stop at a couple grocery stores and maybe the best LCBO in the province (located on Osler Road in Dundas). Surely they would have enough of an offering to satisfy my cravings and while I found a few things, for the most point it reminded me of the vast and empty wasteland we have when it comes to the non-alcoholic beer line-up around us. The same drab macro 6 packs, lots of NA Euro lagers and store brand knock-offs that often resemble bad homebrew beers crammed into a tiny section of the drinks wall, unrefrigerated of course and inspiring no one. The LCBO was almost worse, a reminder that we are indeed not like we used to be and with nowhere else to go, I headed home with a couple of shabby Joe's to add to the fridge, an embarrassment of emptiness not worth the gas money or effort to acquire. There was no joy in seeking them out, only a resigned indifference of a cold world, quietly slipping from any hint of community or camaraderie and into the night without a smile. 

  Now maybe I'm being a tad melodramatic, I have been known to be given to theatrics from time to time, but the truth is, I could not find inspiration or illumination at any of these corporately controlled stops, there is no excitement or anticipation in an experience that cannot be shared and is often one made only out of necessity, not out of inspiration. Giving people options is a good way to grow your business, there are some really fine non-alcoholic beers being made here in Ontario, but for most people, as is true with craft beer, access is the key to that growth. As I have already said, we do not have third spaces for the NA crowd, there exists no taproom to seek out or exciting new thing to explore. We do not get the anticipation at a returning favourite beer, nor do we feel joined in a communal raising of the glass at events we used to love to attend. Whether you're sober by choice, by necessity or just because, it means you have to adjust your expectations of not only what's in your glass, but also of what your experiences and memories will be...although, to be fair, at least we can remember them all now...

  All of this isn't to mean that all is lost. Delivery services like DD and Sober Sips (which has a storefront in Barrie), among other start-ups, have truly expanded access to a wide variety of alternatives to the boozy booze and I am eternally grateful for their existence and work at trying to help grow with the sober community. I will continue to use their services and steer other people to them when they are seeking the stuff I talk about on social media. What all of this boils down to is a need for more actual places for us to gather and feel that sense of community craft beer had brought us. A feeling that we belonged to something special and that we were all connected in the very best way, seeking a good time and a break from an increasingly chaotic world. While I can no longer imbibe with impunity, many can't take a drink at all, we still want to find a place to be part of that larger world. It can be lonely, for even the best of us, as we revisit fond memories of days gone by and nights full of friends and amazing beers. You wonder if you'll ever feel that type of connection and joy again and until we figure a way to do it, or some inspired individual gathers enough courage to create it, we will have to keep making our own, wherever we can. 

Stay sober, my friends.

\

Polk

Match 31, 2025

What would you miss? Sober in Craft Beer...

  What do you think you'd miss?

  If they told you that you could never drink again or if you choose to give it up, for whatever reasons you have. What would you miss the most about craft beer in particular? Besides the warm and fuzzy feeling the alcohol gives you, what things do you think would disappear from your life that would leave a gap where your happy place used to be.

  I have given this a lot of thought since September, obviously my own circumstance and subsequent sober(ish) life caused me to make some radical lifestyle changes that remain ongoing and with various degrees of success. I haven't really been an active participant in a lot of beer events or even going out for a beer with someone in a couple of years, but I did begin to wonder what it would be like for someone who was more involved, more socially connected to the community and all it entails.

  When I first came back to social media in December, I was overwhelmed with comments and messages, much like when I talked about my experience as my heart went haywire in the late fall, so many folks reached out and I felt good knowing I still had a place to feel part of. Because I have been a solo drinker for the last couple of years, I didn't feel I was missing out on Beer fests, taprooms or sharing pints with friends. My situation was what it was and as I've got my legs under me, I've mostly been back to where I was before, albeit with 80% non-alcoholic beers and only a sprinkling of real pints every week. 

  What hit me this week was how would this affect a newly sober person who was an active member of the craft beer community, someone who did events, went to festivals and met up with other folks for beers. How would it affect someone who had a weekly meet up with pals to share beers or did road trips to breweries for fun and to meet online friends in real life. There would be a loss of community no matter the kind words and well wishes of their friends, in real life or online. The very real truth is that life does go on without us, even for the best of reasons, when you step back from something that was such a large part of who you are, it hits you a little different when everyone else moves on without you.

  I was not sure I wanted to write this whole thing, lest it be taken in the wrong way. There is no fault here, only the truth that whether we have to step back voluntarily or by a healthy choice, part of that means not being part of what was any more. I am incredibly lucky that I still can maintain an online community, despite my switch to mostly non alcoholic options, people in craft beer can be very kind when the road gets bumpy for one of our own and this helps a whole lot. But if I was one who went out and was deeply involved, I wonder how I'd be feeling every weekend when my new normal didn't include those aforementioned activities. It would be a little overwhelming and would only add to an already stressful time I would imagine. It's part of why it's so difficult to go sober, to separate yourself from the good times that feel warm and boozy because you can't be that person anymore. Change isn't easy, but letting go of alcohol seems particularly difficult, addiction or not. We've formed friendships with a basis of craft beer that have developed into something greater than the pint glass. We've built a spirit of being part of something bigger than ourselves and that is difficult to find in this world that is increasingly isolating and inward looking. 

  Part of what I try to do with getting after all these non alcoholic beers and spirits is to help normalize and spread the word that there are more options than most people know about, even if that trip is filled with more duds than I was used to in my regular beer drinking days. While it isn't always something available at every taproom or event, I hope we can make it easier to access and be seen as part of the community rather than a weird or special thing hidden on the bottom shelf of the fridge. Making good non alcoholic beer isn't easy, but from my experience and the sheer amount of people sending me messages about their own life changes and the difficulties contained therein, I know the market is growing and where the money goes, so goes the beer. 

  As a (somewhat) reformed drunk, I hope to help other folks on their own sober trips, whatever that may entail for them, to find a way to stay in touch and involved. I do also understand that there are some who cannot be around any kind of alcohol at all and stepping away entirely for their own mental or physical health is their only choice. Can there be sober beer events? An NA beer fest, more places that give space to such ideas and options, places where your choice of beverage isn't the odd one, but a way to find a new community to share experiences and friendships with? Does this exist and if not, do we have the collective will and more importantly, the buying power, to make it happen? I know there are folks out there more motivated and smarter than me working on finding such solutions. There is a lot of money to be made as a certain age of beer drinker begins to feel the years and needs something a little healthier while still wanting to feel like they belong.

  It's right there, just waiting to become reality...

  Take care of yourselves, you're the only you we got.

Polk

02/10/2025

The Honest Review - Advocating for better beer.

 

   I think we have all been there. You grab a couple new beers at the Liquor store and rush home with your treasures, eagerly anticipating a night of exciting things. Chilled and waiting after dinner, you open the first one and watch the cascade of liquid fill your glass, hoping for the aromas and flavours to match what the brewer has promised. Watching the final drops flick into the foamy head, you sniff and feel like something's off. A little deeper perhaps and still, it comes up short. No worries though, clearly the first sip will reveal the true depth of character this beer has been presented to us with, flavours will surely come forth to justify you spending your beer budget on this exciting looking new beer.
  Except it doesn't and now you aren't sure what to do. Do you keep drinking it, clearly it isn't hitting the style marks or descriptions given to you. The early excitement fades and the promise of a fun night has morphed into a disappointing evening of self doubt and recriminations. You could have stayed with your tried and true craft beer favourites, but you want try new things because that is what this whole thing is really all about. While every beer certainly can't be the very best ever, they should at least hit the level of competent and close to style.

Who wants to go back to the old generic beer days?

 The rush to market feel I have seen recently looks like the tip of the iceberg and this Titanic voyage is just getting started. I can understand people who have been home brewing for years banding together with like minded friends or family and making a go of commercial brewing. Be it as a contract brewer or an actual brick and mortar shop, those dreams are worthy and I support anyone willing to undertake it with an honest and open plan. But we all know the ones that just don't feel right. Slick marketing, glossy photo spreads, product placement for money and a general sense of a disingenuous approach to a community that still feels very grassroots at its base. The heart we so often speak of cannot be found in such places or brands and the slimy feeling you get is because deep down you know what you're drinking.
 There can be some difficulty in trying to separate the real from the fake because it can subjective but the people who make up the strength of the craft beer movement, the drinkers and lovers of well made, independent beer can sense when someone is feeding them bullshit. Poorly made beer that is sent out because they have deadlines or investors isn't just the calling card of a contract brewer, some long term brewers have reputations for sub par releases that make you wonder how gullible we appear. Getting a listing at the LCBO means you've passed some kind of quality control but it doesn't ensure that quality translates into something resembling good, on point beer.  Malty IPAs when they're supposed to be balanced, watery lagers to try and capture that borderline segment who want to experience craft and labels meant to catch the eye but with little in the way of substance inside. I have only found a few of these kinds of pseudo craft beers but I fear the time is upon us when the market fragmentation and the pursuit of a share of a still pretty tiny pie is deluged with witty slogans, artwork and not much substance. My experience buying wine (a story for another day entirely) gave me an inkling what it is like to be new to the scene, relying on labels and descriptions, guided by names that sound like I should know them or perhaps something someone has told me to help influence my purchase.

I'm always learning

  How do we combat this invasion of the flavour snatchers? It starts and ends with us, to be very simplistic. We who have come before must be the voices that sustain the revolution. The advocacy for better beer and more honesty in that must be paramount. The toehold craft has in the overall beer marketplace is solid but not huge and the potential is there for exponential growth in the coming years, but a flood of poorly made or executed beers will turn people off and send them back to the bland, yet always consistent macro brands. Helping your friends who are new to craft beer find good transitional beers that are to style and full of flavour will help stem the tide of gimmicky bullshit that is starting to pop up and can ensure we don't let this cold turn into pneumonia.
  I say we try to keep our social media filled with honest and straightforward discussions about what we are drinking. You will know I am not a person who ever trashes a brewer or even a beer as being intentionally bad. Rather I let the world know that it's not for me, missing some key mark or flavour along the way to explaining why it wasn't a beer I'd buy again. You don't have to be an asshole about it but your friends deserve and will appreciate your opinion when they seek it out. Advocate the best in beer and try to help them when it comes to steering them into beers that match what they like about flavours and textures. Ease them into it, a triple IPA for a dedicated Bud Light drinker isn't doing them or the beer any favours.

It's always been true for me,

 If you're an explorer of craft beer like me, you're going to try every beer you can get your hands on and as long as you try to see them for what they are stylistically rather than trying to attack them, you will help the cause go further with those who are asking your counsel. Let's make the conversation about what is the best side of our beer but not without acknowledging the weak spots and poor decisions we see on the shelves. Call them out, be truthful and always use your words wisely as those who seek your council will be grateful for your candor. Let the light of truth shine on your pursuit and always keep a sense of wonder about just how amazing this time is for people who love great beer.


Cheers!


Polk

The Truth in May at a Beer Festival - Preview

With only 5 days left in the Truth in May, I have reached the most difficult day, The Albino Rhino Beer Festival. Not difficult because of the fun and friends to be had nor the 30 Ontario Craft Breweries that will be there. The problem I have is that I promised to document every beer I have for this month, (we currently sit on number 112...I'll be talking about that when we wrap up after the 31st), but I don't want to buried in my phone instead of having a great time. When I proposed the whole scenario, I recognised the real issue of flights and tasters. When do they constitute a whole drink and how should I account for them? At the time, I thought since most flights are four beers of 4 ounces each, that would be the post, 1 flight = 1 beer. So in keeping with that line of thinking, I am going to attempt to try at least one sample from each brewery and then do a post grouping 4 of them at a time. If I can make that work, the total will be about 7 pints over the equal number of hours at the festival. A pace that is not at all uncommon on a day off but will also allow me to enjoy both the beer and the company of my friends. I don't ever want to let writing and documenting my fun times to interfere with the actual events themselves because that is counter intuitive to what I am trying to accomplish.
  So while I will try to put the posts up as I hit the 4th sample, I may push them back a bit as I converse with fellow beer nerds and have a good time for a good cause. But post them I will and as the day goes on, I hope to meet up with even more interesting folks and explore some craft beer I've never seen before and some old favourites that I didn't know I was missing. Keeping in the back of mind to always put people first and not retreat to writing as an excuse to disappear from the crowd. Fun and frivolity will be sure to follow as long as I let it happen. See you at the Festival!


Follow along at : https://www.instagram.com/drunkpolkaroo/
and https://twitter.com/DrunkPolkaroo for updates all day long!


Raise your glass and your standards,
One Beer at a Time!


Cheers!


Polk

Do I drink too much? The Truth in May

 

  I sometimes wonder if I drink too much.
  Or too often.
  Or for the wrong reasons.
  I see my friends, real life and virtual, posting pictures every day or so and think to myself, "Do we have a problem?" Are we masking some level of alcoholism with our craft beer "hobby". We joke about it all the time, hell the memes are hilarious, but are they hiding a bigger truth?

I drink at least one beer every day and while my quantity of consumption is nowhere near the dozen or so I used to drink in a setting, I will have no problem downing 5 or 6 high ABV beers in a night. So my worry begins when I try to explain how it's different now. How by drinking better beer and enjoying the flavours I am not pursuing the demons of the past. But am I really or is it just a clever and not so subtle way of keeping the good feelings rolling with art and beer colliding,

  I don't post every beer I drink on social media, usually only one or two a day. I'm always a little self conscious about putting too many pictures up and annoying people with my passionate love for the Craft. I usually pick and choose which beers to post by seeing which are new releases, relevant to my day or returning favourites. I don't normally plan further ahead than my next beer and there is a sense of relief when I've made my posts for the day and can sit back and enjoy a pint without too much care into how to describe or display it to the world. I am not a professional writer or reviewer, I am a working guy who loves to write and craft beer has given me a way to connect with people I would never have thought possible. I'm always conscious of the fact that I am so lucky to be able to pursue this avenue because of my position as a child free, middle class person who has a very indulgent and forgiving wife. But the question always haunts me in the back of my mind, am I drinking too much?

  I think the answer lies not in an absolute either way. There were times when alcohol played a large part in the terrible and life altering things I did or didn't do. That is no longer true and I see that everyday when I am not stressing about how many beers I have in the fridge or how many I can squeeze into an evening before passing out. I largely consume with much more mindfulness and thought now, trying to maximize the quality more than anything else and I am pretty successful most of the time in keeping my count to one or two a night. But there are still times when that becomes 4, 5 or 6 and that is what I worry about. As an advocate of enjoying everything in moderation, I truly want people to understand that it is possible to enjoy a pint or two a day without falling into alcoholism and despair. Saying that doesn't hide the fact that I have no desire not to have a beer after work or during my day off. Can I go without drinking for an extended period of time? Most likely, but I always question why I would. What harm am I doing by enjoying myself when I can? Life is complicated and often messy, beer is simple and brings me peace and joy. I understand the disease of alcoholism is terrible and the grip it holds on people is all too real. Do I feel that hold on myself when I wake up or am at work? No, but there are still times I crave a drink and the easy, liquid confidence it brings me. So I am left to wonder, do I drink beer to share it with the world or do I share a few beers with the world so I can feel good about the rest of the ones I consume. This is what plagues me late at night and many a morning.

  So with all that being said, how do I address this issue for myself. Writing about whatever is in my head usually helps to bring me some relief and this one has been percolating there for quite some time. What dawned on me is that I have become too planned out when it comes to posting my beers and reviews. Saving some for the next day or spacing them to make it seem like I'm not drinking too much was not why I started doing it and I think it's time to see just what and how much I drink in a typical month.

  So, for the entire month of May, I will post every beer I drink, when I drink it. Using the hashtag #truthinmay and numbering each one, no pint, bottle or can will slip from the public eye and the challenge I set forth. For the purposes of not being a huge pain, flights will count as one beer, gotta make sense here, no need for 75 pictures of tiny sample glasses. But no saving that picture or review until the next day, no ignoring a beer because it's my second straight one out of a six pack or hiding behind any reason for not exposing what really goes in my glass every single day. Why bother? I don't know, but when this idea came to me one night, it burrowed deep into my brain and wouldn't leave until I brought it into the light. I will give you, my beer loving friends, a glimpse into what I really drink, when I drink it and why. I will try to expose the deeper meaning behind my pursuit of the perfect beer and how I use that to enjoy my life. Will there be days when I want to ignore my pledge because it will show that I am drinking too much? I imagine so, but if you have been with me for any length of time, you'll know that I am honest about my life and pledge to not keep one single beer away from the public eye. My hope is that I will be able to see that I am right about my consuming less beer and being more present when I do it. I think that in the next 31 days I will consume around 100 beers, some different and new and a few regulars because that is what I do now. Or perhaps I will discover that I do drink too much, turning to the age old relief of that haze to get rid of the pressures of the day. In either case, I want to challenge myself to expose what many of us may be hiding by talking only of enjoying craft beer and not the possibility that we are using that to shade our dependence on alcohol. We don't talk much about it and maybe it's time we did.
  Come along and see what happens when I pull back the cover and show you the inside of my mind. I hope to post not only reviews of beers, but perhaps the feeling behind why I wanted that second Imperial IPA on a Wednesday night. It's as much an exercise in exploring beer as it is in being honest with myself about my life. Perhaps at the end of the month I will have an insight into the next challenge I want to take on and then I can share that with you. Or maybe it will just be 31 days of great and not so great beer, sprinkled with some festivals, nights out and holidays. Either way, it will be the most honest thing I can do to share part of my life with you, my friends. Tomorrow morning will prove to be a most interesting start to a month in a long time.

Raise your glass and your standards,
One beer at a time.


Cheers!


Polk