|The future is generic? No way!|
|Sweet logo, never heard of them until the other day.|
|An old favourite now no longer bought|
I am a massive supporter of the drink local ideal, supporting, visiting and promoting the craft beer scene here in Ontario is my mission and I have gotten to know so many wonderful people who work in and around the industry. From owners to brewers to social media and event staff, I have been lucky to get to know these passionate and dedicated lovers of great beer. So I wonder how I would feel if one morning I wake up and X Brewing company has now become part of the "diverse portfolio" of Molson Coors. It is bound to happen and for all we know that time is sooner rather than later. Will you abandon everything you love about your favourite local brewer because of their parent company, despite assurances that it will be business as usual? Or will you stick to some core principal and say good bye to years of loyalty because you feel betrayed. I think that is the emotional response many people haave nd it is the driving force behind that faction, the feeling of back door dealing, abandonment and just plain frustration. Drinking craft beer, for so many of us, is not just about the beer, it is about the community we have found surrounding it. Sending beer saint gifts across the province or country to share our local faves with far flung online friends is becoming more commonplace and helping connect us like never before.
|My conscience is always keeping me on my toes when it comes to beer.|
The result of all this meandering is that I love what craft beer has brought to my life and I have a hard time giving the big three any of my hard earned beer budget money. So while it isn't a hard and fast rule, I bought a new Session IPA from Mill Street the other day, I do my best to keep my regular purchases crafty in nature. I will be honest and conclude that I would like to think I would give anyone a chance even if they sold a stake to a corporation, but it would be difficult to sustain my enthusiasm as the culture and even the beer would be sure to change. So choose your path wisely and with honest, open eyes. No matter what happens, this is a discussion sure to crop up many, many, many times in the future. I just really hope it's not about any of my favourites, I'm not ready for that one yet.
Raise your glass and your standards.
One beer at a time.