My Beer Philosophy - How I got here.

So many choices I could have made better.

To be honest, I am probably not qualified as an expert on anything...except how to screw up your life in 10 drinks or less. Long a blind consumer of the cheapest beer I could get my hands on, I will always be the first to admit my knowledge of the craft beer industry, scene or whatever we choose to call it is growing by leaps and bounds but still pretty new and generally positive due to my recent conversion and what it has done for my life. While embarking on the Truth in May (check it here) to examine what I actually consume seems like a silly idea to some, to me it speaks to a past that never goes away and a darkness that could return every time I open the beer fridge.

My Beer fridge not so many years ago.

 The real truth about macro beers for a lot of us, for myself at least, is that they scare us. They scare us with their tasteless, easy drinking consumability. They scare us with their overwhelming presence and cheaper prices. But most of all they scare us because it is so easy to slip into sweet oblivion without ever having to stop to consider the what you're drinking.

A good night?

  When I would get home from work or finish my chores around the house, that first sip of PBR, Coors Light or Old Mil would signal my brain that we were done for the day and it was time to chase the night. Did I ever pause to taste my beer? Hell no, that was for hipsters and douche bags. Just drink your beer and then get another. They all tasted the same and for years that what was what I wanted. 

50 Selfie

Uniformity and consistency is one thing Big Beer learned early and made their hallmark. A Molson Canadian tastes the same every damn time, anywhere in the world. An admirable trait in any food or beverage business and it has led to huge profits and global domination by the few Multinational giants that control most of our beer consumption. I am not an economist, but when selling a product like beer, consumer confidence in said product is paramount to repeat purchases. And for years I did exactly that. Pursuing the most drunk for my buck became my goal and it led me to some pretty bad beer, even by macro standards. Brava Light was literally as close to tasting like nothing while getting me drunk as I could find. It was not unusual to find myself 3/4 deep into a 24 several nights a week. Drinking them so fast that I would grab 2 or 3 out of the fridge at a time because I could down them before they warmed up and I didn't want to have to get up every 5 minutes. Be it any other brand, I followed the same suit and rarely considered what went into my glass. For a lot of people this is still true and they often view craft beer just as I used to. But the times they are a changin'.

My beer fridge game is much better now...in my opinion anyway.

  As I became more immersed in the world of small batch (and not so small batch) craft beer, I discovered flavours I never considered, styles I didn't know existed and friends I couldn't have imagined meeting. Leaving macro lagers behind at first seemed like an impossibility because I couldn't let go of that comforting numbness they provided. As I pursued even more and different beers, I found that I didn't need those "filler" beers as often and eventually phased them out altogether. I still have to check myself to not slip back into bad behaviour, even with better beer the darkness flirts along the edges of my consciousness. But the conversation of what is craft, what is macro and why it matters continues to rear up from time to time.
  I watched a few online discussions this week and that is what has prompted this from me today. I am a guy who goes out of his way to try and be a positive voice in a world that can be negative far too often. I give every beer a chance and when I don't like one, I usually just don't post it or give it a second thought. I don't drink macro lagers because I no longer enjoy them and what they represent to my life. I struggled early in my journey into craft to not fall into the criticizing of other people's beer choices but found myself judging them nonetheless. I never wanted to be a guy who did that and it has taken some effort on my part to remember that in the end, beer is supposed to be about fun and bringing happiness to our lives. Be a nerd not a snob has become my favourite saying and while I will make an effort to actually show beers I try that perhaps are not up to my personal standards of flavour and the like (looking at you Freedom 35), I want to make sure I don't discount someone because they like Blue. I have learned to separate the beer from the drinker, lose the stereotypes and give people a chance.

I couldn't have appreciated this even a couple of years ago.

  So I will leave the definition of what craft beer is up to the experts. I know what I like and feel that many people are in the same frame of mind. We want to buy local, supporting friends and family in our communities in the process. We want to try new and different style and flavours in our beers and we want it to be better. But we also want a consistent, well made product and that sometimes is the problem with craft beer. With the burgeoning (200+) amount of Craft brewers in Ontario alone, there is bound to be some duds. Will the marketplace ultimately weed out the pretenders? I think so, but it will be up to us, the beer buying public, to vote and support with our dollars the future we want to see in this or any other jurisdiction. I will continue to do my part to spread the gospel of drinking better and more mindfully and hope to use my love of craft beer to bring more people with me. I hope to remain your humble and honest friend in this endeavour and want nothing more than to keep meeting really good people and talking about our favourite or not so favourite beers. I am an open book with most of my life and I think that is why I am able to help show the regular side of the brave new world we are living in when it comes to beer. I love it when people reach out and ask me about a beer or brewery and I will try to connect them with someone who has the answers if I do not. I want to be part of the future that craft beer has come to represent to the regular beer drinking guys and gals of the world and hope to continue to share my life while I do it. So if you want to drink PBR, do it, make yourself happy and be damned the haters. But if you think its time for a change and want to start your own trip into a pretty amazing place, I am more than happy to show you around.


Raise your glass and your standards,
One Beer at a time!


Cheers!


Polk