I've been on a lot of beer runs in the last 35 years, maybe just to the Beer Store in the beginning, but after 2015 we stepped it up in a big way, culminating in cross province, week long jaunts that left my fridge bulging and my glass overflowing with the new and interesting things Ontario had to offer. We've done multi day road trips, driving hundreds of kilometers in search of pints to explore and met countless people like ourselves along the way. Sometimes it was just popping into one of the nearby breweries for a bite and a beer, the simple pleasure of belonging to a community that supports the hopes and dreams of local small businesses and hoping to do our small part to help spread the good word. I love a solid beer run and this last weekend was perhaps the worst, most depressing one I've ever taken and it illustrates a real problem the sober or non-alcoholic beer world has when it comes to helping folks crossover or drink a little less if that's what they're after.
For the last couple of months, I've been getting deliveries of non-alcoholic beer from a fantastic service, Designated Drinks (Check them out here) has really shown the wide range of what's available across Canada when it comes to this category and they will continue to be my go to when it comes to seeking new and interesting things to talk about.
But...
Getting a beer delivery does not replace a beer run, visiting a taproom or wandering the fridge at the local LCBO. It brings, with ease, many selections to your door and while this is a boon to all of us seeking sober pours, I must admit to longing for that jump in the car and head off down the road moment we used to have when it came to grabbing some new beers. There aren't many options for a sober third space and while some breweries have NA offerings, good ones that aren't more than a cheap knock-off of something they toss on the menu for the DD are not as easy to find. The culture of raising a glass with your friends is missing, the fluid conversation and excitement of new and returning beers, old favourites and solid stand-bys doesn't exist and this past Sunday illustrated that writ large for me as we travelled across town in search of something new.
I had yet to put in my monthly order for Designated Drinks and by Sunday morning, I figured we could augment the beer fridge until it arrived with a stop at a couple grocery stores and maybe the best LCBO in the province (located on Osler Road in Dundas). Surely they would have enough of an offering to satisfy my cravings and while I found a few things, for the most point it reminded me of the vast and empty wasteland we have when it comes to the non-alcoholic beer line-up around us. The same drab macro 6 packs, lots of NA Euro lagers and store brand knock-offs that often resemble bad homebrew beers crammed into a tiny section of the drinks wall, unrefrigerated of course and inspiring no one. The LCBO was almost worse, a reminder that we are indeed not like we used to be and with nowhere else to go, I headed home with a couple of shabby Joe's to add to the fridge, an embarrassment of emptiness not worth the gas money or effort to acquire. There was no joy in seeking them out, only a resigned indifference of a cold world, quietly slipping from any hint of community or camaraderie and into the night without a smile.
Now maybe I'm being a tad melodramatic, I have been known to be given to theatrics from time to time, but the truth is, I could not find inspiration or illumination at any of these corporately controlled stops, there is no excitement or anticipation in an experience that cannot be shared and is often one made only out of necessity, not out of inspiration. Giving people options is a good way to grow your business, there are some really fine non-alcoholic beers being made here in Ontario, but for most people, as is true with craft beer, access is the key to that growth. As I have already said, we do not have third spaces for the NA crowd, there exists no taproom to seek out or exciting new thing to explore. We do not get the anticipation at a returning favourite beer, nor do we feel joined in a communal raising of the glass at events we used to love to attend. Whether you're sober by choice, by necessity or just because, it means you have to adjust your expectations of not only what's in your glass, but also of what your experiences and memories will be...although, to be fair, at least we can remember them all now...
All of this isn't to mean that all is lost. Delivery services like DD and Sober Sips (which has a storefront in Barrie), among other start-ups, have truly expanded access to a wide variety of alternatives to the boozy booze and I am eternally grateful for their existence and work at trying to help grow with the sober community. I will continue to use their services and steer other people to them when they are seeking the stuff I talk about on social media. What all of this boils down to is a need for more actual places for us to gather and feel that sense of community craft beer had brought us. A feeling that we belonged to something special and that we were all connected in the very best way, seeking a good time and a break from an increasingly chaotic world. While I can no longer imbibe with impunity, many can't take a drink at all, we still want to find a place to be part of that larger world. It can be lonely, for even the best of us, as we revisit fond memories of days gone by and nights full of friends and amazing beers. You wonder if you'll ever feel that type of connection and joy again and until we figure a way to do it, or some inspired individual gathers enough courage to create it, we will have to keep making our own, wherever we can.
Stay sober, my friends.
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Polk
Match 31, 2025