I discovered, by happenstance that year, that their birthday was February 12th and thought to myself that it would be a funny little thing to drink and post nothing but Great Lakes beers on social media that day, taking it off work to make it a right proper holiday and all. They had enough presence in the LCBO that it worked out well for this neophyte and I coined the hashtag #GLBDay because it just rolled so good. It was the beginning of a series of beautiful new friendships for me, opening my eyes to a wider world of beer and from being invited to brew a beer for their 30th anniversary with other beer writers to the countless pints had when I dropped into the taproom to pick up new releases and up to the start of home delivery this year to my area, we have grown together and I've always appreciated the support from the team at GLB. It may be a business, but for a lot of us, it feels like a part of our family.
This year Great Lakes is really kicking #GLBDay up a notch and I am so glad to be able to see other people sharing in the joy that is good beer. We may all be supporting our local breweries now, especially in these trying times, but for one day, this Friday February 12th, everyone's local brewery can be GLB. They are available all across the province, in grocery stores, Beer Stores, the LCBO and beyond. A 24 of Canuck remains unchallenged as the best deal in Ontario Craft beer at $54 for two dozen tall boys of one of the finest Pale Ales around. Their new brewpub, just announced, will no doubt drive more innovation and creativity and the party to open that second location will be most epic when it can finally happen. From simple lagers to bold barleywines, from session IPAs like Sunnyside to monster Double IPAs like Robohop, they've got you and I covered.
So, I hope to see everyone, virtually of course this year, as we raise a glass or 4 to our friends at Great Lakes. To this birthday and many more to come, may #GLBDay become an annual holiday we can all celebrate and embrace as a bright spot in the middle of winter.
Stock up, rinse your glasses and get ready to drink together, apart.
Cheers!
Polk
Great Lakes Brewing website can be found here : greatlakesbeer.com/
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