By itself, not a terrible number. Well, maybe if it was your chances of surviving the year or something like that but saying you spent 10% of your money on something over a full year doesn't sound so bad. Groceries maybe? Sure, that would be a pretty good guess but if you know me you know where all that money went...
I know, right?
Wait, you heard I got everything for free and was basically a paid spokesperson or (according to some) a shill? Oh, don't I wish...
Numbers Don't Lie
Why I thought I should go back through 2018 and see exactly where we spent all of our hard earned cash is beyond me but with the dawn of the new year I guess I hoped it would be beneficial for us to look what we bought and how we could do better when it comes to our finances. But still, the total even shocked me. At that level, we could have enjoyed a vacation somewhere warm a couple times over and still spent less than most people do on beer, with money for Starbuck's coffee every damn day left.
How did this happen? To be honest, it kind of crept up on me without me even knowing. We visit a lot of breweries in a month, some for the first time, others because we love returning for the beer and the people but even I was not prepared for just how much money we laid out. So let's break it down and see where we went and how we spent.
|we do this often|
|Collective Arts Ransack the Universe|
Our most visited brewery in 2018
|one of our favourites, Muddy York Brewing on Toronto's East side|
10 visits in 2018
|a good chunk of Polkapolooza|
|meeting Sam for the first time was amazing|
LCBO and Asking my Pals
That one month was a big chunk of what we spent and the 100 plus LCBO visits were perhaps the other. Hitting different ones in the city a couple times a week wasn't uncommon as I sought out new releases and old favourites alike and while I should perhaps stop going in so much, it is still the most convenient way to get beer from further a field and of course a few international gems. My overall average spend was much lower, under $10 for the most part as I usually only bought one or two things.
As I compiled all this data I got curious as to what the beer people around me were spending and I did a Twitter poll and another one on Facebook. The vast majority of beer drinkers who I know tend to fall (they think) into the $100 to $200 dollar a month average when it comes to their beer. Even a decent macro lager consumer is probably at say 2 or 3 cases month and hitting the hundred easily so I am pretty comfortable with that being the average. While I am not comfortable posting the actual total of what we spent because at that point I am pretty sure I would have way too much explaining to do to concerned family members, let's just say I was way above average when it came to monthly expenditures in beer...Perhaps the only time in my life that I am in the 1%.
But what fuelled this mad spending? I have a few thoughts and I know that most of them are about my love of sharing my day with the world. I enjoy the posts I get to make everyday on Instagram and the short videos on YouTube. It is like leaving a part of me that will last long after I have left this earth to say that I was here and I existed. It is my legacy and my way of communicating with a world I often have trouble being a part of. Outside of work and home, I sometimes struggle to go anywhere. Visiting a taproom makes me feel like I am part of something special and it brings me peace to hang out or even stop in for a little bit to just get a few beers for home. I enjoy trying new and unusual beers and while I have gotten better at not buying one of everything when we are at a brewery, I think that is where I could learn a little self control.
What I learned and what I hope to do